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Thursday, February 11, 2010

Google's ever expanding presence in your digital life

Google's newly integrated service, Google Buzz, will once again simplifies how we communicate about within the Web 4.0. The Buzz smartly bypasses copyright infringement by outwitting similar services like Twitter, etc., with the exceptionally brilliant idea of integration with the ever expanding Gmail service. Recent addition onto the Gmail client including the daily task manager with the possibility of Google Calendar integration, Google Talk voice and recording, labels and etc, most of which simplifies our digital footprints with the all-in-one catch. However, as our digital life ever more being absorbed by this single entity, how can we be sure that our digital imprints are safeguard by the database at Google Inc.? Will Google be more reluctant to release our data when there is government pressure or sanction imposed? Will Google be more forthcoming about our accounts been hacked and privacy been stolen by known entities originating from a known country when the bulk of their finance depends on the consumer culture of that particular country? It is really hard to say. For now, Google is the David against the giant Goliath of the Chinese government. But, what if in the mere future, the market share is more favorable for Google to operate in China. Who can then we turn to to safeguard our privacy?

Google, like all other corporation, savors the bottom line. And, when it can be ballooned to unimaginable proportions by the increasing number of Chinese middle-class Internet users, Google will most likely not be as merciful as it is now. If that can happen in China it can happen anyway Google roams.

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